+400 followers on our social channels over the 14 day contest period
Over 100,000 impressions to this contest
350 comments daily through a combination of organic and boosted posts
Let’s get right to the point.
We posed a question, and boosted this post on Facebook and Instagram which received OVER 1,000 positive comments in 1 day.
Engage with customers and ask a topical question on social media.
We asked “what do you have planned for Family Day weekend” and the comments came rolling in.
The contest began with organic posts, and ramped up with boosted (paid) posts as the contest went on.
Our target demographic is active on Facebook, Instagram and Twitter so we used all 3 platforms.
Creative was designed using words such as “Giveaway” and “Contest” to capture attention before the entrants even read the post.
Commenting contests on social media are a tried and true way to amplify your brand, with minimal budget.
You don’t have to stick to one contest platform. Find where your audience is most likely to respond and engage.
“Social media contests are one of the smartest ways I’ve seen business owners use social media as a marketing tool. It’s interesting to see how a small event can go viral overnight, resulting in tons of new traffic and engagement.”
Chris Christoff, Co-Founder and lead developer of MonsterInsights and ExactMetrics, Forbes, Young Entrepreneurs Council, June 2020